Challenge archive
Week of May 18, 2026

Future packaging for an everyday object

Pick something boring — toothpaste, breakfast cereal, an extension cord. Now generate the packaging it would have in 2055, made by a brand that does not exist yet. What we're looking for: - It still reads as the product (the toothpaste still looks like toothpaste) - The brand has a clear point of view — luxury, dystopian, hyper-eco, retro-futurist, whatever - Typography matters One image. FLUX Pro or Gemini. We'll feature the boldest art direction.
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