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Video generation

Best AI for video ads

Short-form video ads need to grip in the first 1.5 seconds and resolve in 5-15. AI video is finally good enough for B-roll, mood pieces, and abstract concept shots. It's NOT yet good enough for talking heads, complex motion, or anything dialogue-driven.

Our pick
Veo 3 Fast

Veo 3 is the current state of the art — best motion coherence, best lighting, handles camera moves cleanly.

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Runner-up
Kling 2 Master

Kling 2 Master is more cinematic / dramatic — better for moody, slower-paced ads.

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Sample prompt to try

Cinematic 5-second product ad shot: slow push-in on a steaming cup of coffee on a wooden table, soft morning light through a window, gentle steam rising, shallow depth of field. Languid, premium feel.

What to look for in any model

  • 1Plan for 5-second clips and edit them together — single 5s shots are the sweet spot for current models
  • 2Specify camera move + lighting + pace: "slow push-in, golden hour, languid pace"
  • 3Avoid people doing complex actions — current models handle one person, simple motion, no hands
  • 4Add audio in post — Veo includes native audio but it's usually wrong; mute and replace

Recipes for this task

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Community-built prompt templates already tuned for video ads. Fill in the variables and run.

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