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Text & writing

Best AI for brainstorming ideas

Most models default to the same five "best practices." Good brainstorming requires divergence — weird angles, contrarian takes, the idea that's wrong but interesting. The right model produces variance; the wrong one produces consensus.

Our pick
Claude Opus 4.7

Most willing to suggest weird, contrarian, or risky ideas instead of safe consensus picks. Best for genuine divergence.

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Runner-up
Llama 3.3 70B

Llama is less RLHF'd toward safe answers — sometimes produces the unexpected angle no major-lab model will.

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Sample prompt to try

Brainstorm 20 names for a SaaS that helps freelancers write better invoices. Include 3 intentionally bad/silly ideas. Mix one-word, two-word, and made-up names.

What to look for in any model

  • 1Ask for 20 ideas, not 5 — the first 5 are always obvious; the gold is in 11-20
  • 2Tell the model to include 3 "intentionally bad" ideas — forces real divergence
  • 3Specify the constraint that makes the problem interesting (budget, timeline, audience)
  • 4Run the same prompt on 2 models — overlap = obvious, divergence = where the value is

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